Stalley - Sampson
Meet Karen Civil, the 29-year-old head of a small but growing empire in digital hip-hop media and strategic marketing. Civil has been carving her own path since her days at Hot 97 as FunkMaster Flex’s intern. She rose from that entry-level position to A&R coordinator to shaping the careers of up-and-coming rappers. Hailing from Elizabeth, N.J., Civil is also a force behind marketing campaigns for Beats By Dre, serving as the brand’s social media manager.
MN Business had a sit-and-chat with Civil about how she started and how she’s creating profitable brands for herself and some of hip-hop’s biggest names. She was mum about the Beats by Dre marketing that we’ll see at the upcoming Olympic Games, but we’ve heard some awesome things are in the works.